Welcome to the new Yahoo! Southeast Asia blog.

Carol Bartz, our new CEO, is totally committed to providing the best possible user experiences (read how we’re getting our house in order). In Yahoo, we use the term ‘WOW’ experiences. In Southeast Asia, this blog will help us fulfill that vision by providing us with a mechanism to deliver breaking news and compelling content. It is also designed to help you, our community, to engage in a dialog with us, as well as other users.

You may have noticed some changes to the Front Page and News coverage on the Yahoo! Southeast Asia sites over the past few weeks (I hope so anyway). We are investing heavily in the editorial side of the business because it is what you, our users, have asked for. We are totally focused on providing you with the right content, at the right time — and this blog will serve as the key vehicle to do this.

I need to thank Alan Soon, a seasoned media professional, who recently joined Yahoo! SEA as our Managing Editor for the relentless pursuit of editorial quality. He and his team are doing an amazing job of ensuring Yahoo! delivers ‘WOW’ experiences to our users.

Paul Whiteway
Head of Audience, Southeast Asia