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	<title>Yahoo! Southeast Asia Yodel! &#187; English Premier League</title>
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		<title>EPL: The pay-and-pay economics of football</title>
		<link>http://yseablog.com/blog/2009/08/13/epl-the-pay-and-pay-economics-of-football/</link>
		<comments>http://yseablog.com/blog/2009/08/13/epl-the-pay-and-pay-economics-of-football/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 03:22:30 +0000</pubDate>
		<dc:creator>iondanker</dc:creator>
				<category><![CDATA[sports]]></category>
		<category><![CDATA[Champions League]]></category>
		<category><![CDATA[English Premier League]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[Liverpool]]></category>
		<category><![CDATA[SingTel mioTV]]></category>
		<category><![CDATA[Starhub]]></category>

		<guid isPermaLink="false">http://yseablog.com/blog/?p=893</guid>
		<description><![CDATA[The English Premier League football season is just hours away from kick-off but fans are already facing a mini "off-the-pitch" crisis.]]></description>
			<content:encoded><![CDATA[<div id="attachment_906" class="wp-caption alignnone" style="width: 556px"><img class="size-full wp-image-906" src="http://yseablog.com/blog/wp-content/uploads/2009/08/550ap_eplbigfour3.jpg" alt="Will fans pay more to watch from left; Didier Drogba, Fernando Torres, Samir Nasri and Wayne Rooney, play on tv? (AP, AFP Photos)" width="546" height="344" /><p class="wp-caption-text">Will fans pay more to watch from left; Didier Drogba, Fernando Torres, Samir Nasri and Wayne Rooney, play on TV? (AP, AFP Photos)</p></div>
<p><strong>Ion Danker</strong></p>
<p><strong>Yahoo! Singapore</strong></p>
<p>The English Premier League football season is just hours away from kick-off but fans are already facing a mini &#8221;off-the-pitch&#8221; crisis.</p>
<p>I am, of course, talking about the sky-rocketing costs of watching your Rooneys and Gerrards play week in, week out.</p>
<p>This exact debate raged on in coffee-shops all across the island during the off-season – should fans have to pay extra on top of what they are already paying to watch their heroes perform?</p>
<p>You see, from this season onwards, fans will have to fork out even more to watch football&#8217;s elite clash in the Champions League on SingTel mio TV. That&#8217;s on top of the usual Sports Group package to watch the English Premier League (EPL) on Starhub.</p>
<dl>
<dt>
<div id="attachment_904" class="wp-caption alignnone" style="width: 254px"><img class="size-full wp-image-904" src="http://yseablog.com/blog/wp-content/uploads/2009/08/550ap_championslge1.jpg" alt="It will cost more for fans to watch EPL and Champions League football on tv (AP Photo)." width="244" height="385" /><p class="wp-caption-text">It will cost more for fans to watch EPL and Champions League football on TV (AP Photo).</p></div>
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<p>How much more?</p>
<p>I remember shelling out a monthly subscription of $15 for the Sports Group in 2007 to watch both the EPL and Champions League matches on Starhub.  Soon after, that was increased to $26.75 per month.</p>
<p>Now, with SingTel grabbing a huge slice of the football pie, watching the Champions League on mio TV will cost an additional $15.90 a month. Not to mention the inconvenience of an extra set-top box and more wiring than my living room can handle.</p>
<div id="attachment_894" class="wp-caption alignnone" style="width: 560px"><img class="size-full wp-image-894" src="http://yseablog.com/blog/wp-content/uploads/2009/08/500yahoo_liverpoolfansv2.jpg" alt="Fans will have to pay more to watch their favourite team play" width="550" height="258" /><p class="wp-caption-text">Will Liverpool fans pay more to watch the Reds play on TV?</p></div>
<p>I find myself wondering when enough is enough.</p>
<p>As a hard-core Liverpool and football addict, I&#8217;m dying to see if the likes of Italian midfielder Alberto Aquilani, Fernando Torres and Steven Gerrard can prevent Man U winning their 19th league title on Starhub. But is it worth an extra $15.90 per month to watch them play in Europe as well? If  so, I&#8217;d have to pay a total of $42.65 each month. Or $511.80 over 12 months, at the very least.</p>
<p>With the EPL broadcast rights up for another bidding exercise at the end of the season, who&#8217;s to say prices won&#8217;t increase even more next season?</p>
<p>And with 2010 being a World Cup year, I&#8217;m pretty sure a World Cup &#8220;package&#8221; is already being planned. And that&#8217;s just the EPL and the World Cup. Will it be a matter of time before I have to pay more to watch the Ronaldos and Alonsos play in La Liga? And what about the Serie A?</p>
<p>A good friend of mine, Wesley Lewis, 31, a communications manager,  summed it up aptly: “Football has become a money-generating industry. It&#8217;s a business now. Everyone wants to have a piece of the pie, and at the end of the day, it’s the fans who suffer.”</p>
<div id="attachment_905" class="wp-caption alignnone" style="width: 560px"><img class="size-full wp-image-905" src="http://yseablog.com/blog/wp-content/uploads/2009/08/550ap_ronaldo1.jpg" alt="Are fans contributing to the huge transfer fees paid for players like Cristiano Ronaldo? (AP Photo)" width="550" height="387" /><p class="wp-caption-text">Are fans contributing to the huge transfer fees paid for players like Cristiano Ronaldo? (AP Photo)</p></div>
<p>So I&#8217;ve drawn the line and decided to make a stand.</p>
<p>Despite being a Red through and through, I&#8217;ve opted not to take up SingTel mioTV and pay more to watch my team play in the Champions League. It just doesn&#8217;t make economical sense. I&#8217;ll probably have to catch highlights of the matches on the news or rely on other sources for match updates.</p>
<p>I know many fans have also opted to make a stand by not paying more to watch the Champions League, preferring instead to spend the wee hours of the morning at a friend&#8217;s place or  at the nearest pub or coffee shop.</p>
<p>What about you? Tell us how you feel about the rising costs of watching football, and whether you will pay more to watch your team play in the Champions League.</p>
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<div id="attachment_907" class="wp-caption alignnone" style="width: 497px"><img class="size-full wp-image-907" src="http://yseablog.com/blog/wp-content/uploads/2009/08/550afp_owenfergie1.jpg" alt="Sir Alex Ferguson delighted with having Michael Owen by his side. Will fans be smiling with additional charges expected for the World Cup next year? (AP photo)" width="487" height="344" /><p class="wp-caption-text">Sir Alex Ferguson delighted with having Michael Owen by his side. Will fans be smiling with additional charges expected for the World Cup next year? (AP photo)</p></div>
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